• 888-518-5513
TrueTarget Mobile™

The secret weapon for fast, trusted vehicle

An award-winning appraisal tool that delivers business information direct to your desktop, and to your iPhone™ or Android™ app.

A visually engaging system, TrueTarget™ combines data from AutoTrader, Cars.com and eBay Motors. It also leverages industry data from NADA, Black Book®, Kelley Blue Book®, AuctionNet, Galves, and CARFAX®. You can view market days supply, price variation, and other metrics.

Access the competitive landscape with our advanced TrueTarget™ pricing tool. Track competing dealerships and adjust view by vehicle color, or distance. Live roll-overs of competing dealerships containing pricing history, gives you data to efficiently market your inventory. The TrueTarget™ Appraisal Log stores all your appraisals and syncs with your DMS.

We partner with both CARFAX® and AutoCheck® to provide you integrated management of vehicle history data. TrueTarget™ Pricing Reports keep your dealership in good merchandising health. With it, you can view vehicles by age, price alert status and market days supply, while easily making any needed price adjustments.

Features & Benefits

  • Provides data from the industry's most trusted valuation sources.
  • Automatic polling from major DMS systems and 3rd-party sources.
  • With a VIN, access one-to-one vehicle data in every detail.
  • Supports the success of dealers’ online merchandising efforts.

Feature Showcase

  • Carfax
  • Learn how CARFAX can create ads directly from your inventory records.
  • More info


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Contact Us
  • Dealertrack Sales
  • 888.518.5513
  • Dealertrack Customer Service
  • 877.357.8725
  • M-F: 8:00am - 8:00pm ET
  • Sat: 9:00am - 6:00pm ET