Dealertrack’s secure online credit application, FinanceDriver™, is an easy way to capture consumer data from any page on your website, or from emails or other online marketing campaigns. You can offer a short form inquiry to pre-qualify consumers based on your dealership’s finance criteria, or allow consumers to complete a full online credit application.
Once the consumer enters their information into the credit application, the detail is integrated into dealertrack.com under the My Leads tab. The lead can also be routed to any CRM solution. To help save even more time on the deal, there is an option to automatically route a credit application to lenders that you’ve selected.
With online credit application functionality, you can simplify the F&I process while generating quality finance leads.
To schedule a free demo or learn more, call us today or fill out the form on this page.