• 888-518-5513

Your secret weapon for fast,
trusted vehicle evaluations.

The right vehicles. The right price. Every time.

TrueTarget® from Dealertrack is the award-winning solution that delivers real-time retail and wholesale data from the industry’s most trusted sources. Sync up your dealership and appraise, price and merchandise inventory from desktop to mobile.

Transparent and visually engaging, TrueTarget combines data from AutoTrader.com®, Cars.com™ and eBay Motors®. Add powerful industry metrics from NADA, Black Book®, Kelley Blue Book®, AuctionNet, Galves®, and CARFAX® for an even more precise pricing picture. View accurate market data, days supply, price variation and other metrics with option filtering available.

See your competitive landscape in seconds with TrueTarget’s advanced pricing tool. Track competing dealerships and adjust competitive view by vehicle color, distance and options. Get live roll-overs and exact pricing history on all competing vehicles.

Make better appraisals with the TrueTarget Appraisal Log. Store and sync all your appraisals with your DMS. Easily sort by user, make and model and view historical data, photos and other details.

We partner with CARFAX and AutoCheck® for integrated vehicle history data. Plus, TrueTarget Pricing Reports keeps your dealership in perfect merchandising health. View vehicles by age, price alert status and market days supply, and easily adjust pricing.

Learn about real-time retail and wholesale data with interactive competitive comparisons here.

To schedule a free demo or learn more, call us today or fill out the form on this page.

Features and Benefits:

  • Review real-time data from the industry’s best, most-trusted sites.
  • Get automatic polling from major DMS systems and third-party sources.
  • Access detailed one-to-one vehicle data with a VIN.
  • Utilize our eBay performance consultants for maximum online merchandising success.

Feature Showcase

  • Carfax
  • Learn how CARFAX can create ads directly from your inventory records.
  • More info


Ready to get started?
Fill out the form or call us today.
Contact Us
  • Dealertrack Sales
  • 888.518.5513
  • Dealertrack Customer Service
  • 877.357.8725
  • M-F: 8:00am - 8:00pm ET
  • Sat: 9:00am - 6:00pm ET