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Digital Retailing

Be Ready for Anything.
Get Responsive.

Introducing an improved Digital Retailing platform for automotive retailers.

With over 40% of dealerships website traffic taking place on a mobile or tablet device, it's essential that your website is responsive. You need to make sure your shoppers have a consistent and valuable shopping experience on the device of their choice. In addition, when your website is optimized with a intuitive shopping workflow, shoppers will stay on your site longer and ultimately, visit your showroom. You need to be ready for anything.

Drive Conversion. Stay in Control.

As automotive shoppers continue to do more of the purchase process Online, Dealertrack Digital Retailing has evolved to better meet demand by providing dealers with a ground-up redesign of our Online shopping workflow. Our new Digital Retailing platform features responsive design, which standardizes the shopping experience across mobile, tablet and desktop browsing.

In addition, website shoppers will now get an enhanced and consumer-centric shopping experience that will allow them to quickly value their trade, calculate payments and apply for financing in a simpler, easier to use workflow. Shoppers also get more choice: they can complete any of these critical shopping steps in the order they choose, giving dealers the ability to drive more finance-ready and trade-in ready shoppers to their showroom.

Your website is the start of the sales process.

Clearly set workflow expectations and guide shoppers down the path to purchase with a consumer-centric payment, trade and finance workflow.


Keep vehicle affordability front and center.

When a shopper knows they can afford a vehicle they are more likely to move forward. Help shoppers to clearly explore accurate lease and loan payment options in real-time using real information.


When it’s time to trade-in, help them trade-up.

Help shoppers quickly jumpstart the trade-in process from payment or finance workflow steps. Collect information about trade-ins, provide instant trade-in offers, and show shoppers how a fair trade-in offer can impact their monthly payment.


Convert up to 30 percent of finance-ready leads*.

Integrated finance applications allow shoppers to easily check their credit qualifications for the vehicle of interest and monthly payment selected.


Dealertrack Data Format.

A centralized and easy to read lead format that transfers all key deal information captured from your Website directly to Dealertrack and the CRM of your choice.


To schedule a free demo or learn more, call us today or fill out the form on this page.


*Based on July - October 2014 average close rate for dealer using FinanceDriver(R)


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Contact Us
  • Dealertrack Sales
  • 888.705.7926
  • Dealertrack Customer Service
  • 877.357.8725
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