Relevant reach, from leads to loyalty.

Relevant Reach

Cohesive, cross-channel campaigns.

The UAX powers optimally relevant ads across the digital channels that drive vehicle sales – retargeting, paid search, display on major content networks and premium automotive research sites, and social media. Campaigns reach shoppers at every stage in their shopping process – from awareness, to consideration, to purchase intent – working together to broaden your website audience and keep each visitor returning until they’re ready to come to your showroom.

Paid Search

Create customers through relevant results.

The most-awarded paid search tool in the industry—and the only one to be recognized by Google for “Best Quality”—keeps your dealership and your vehicles at the top of every search query. Completely automated with your inventory and incentives, Dealer.com Paid Search consists of powerful desktop and mobile search campaigns, both of which are visible through clear reporting and analytics and managed by Google, Yahoo and Bing-Certified search engine marketing experts. Plus, campaigns are deep linked to bring car buyers straight to vehicle details pages, where they’re most likely to convert.

Dynamic Vehicle Ads

Dealer.com Dynamic Vehicle Ads match your specific inventory with extensive shopper data to intelligently – and automatically – place a gallery of your specific vehicles in front of your local market shoppers. Fully automated with your inventory, Dynamic Vehicle Ads:

• Allow online shoppers to browse your vehicles across the web
• Dramatically amplify your inventory exposure
• Create continuous and highly-relevant customer contact
• Provide optimally-relevant ads to every shopper
• Drive traffic and leads through the highest conversion rates in the industry.

Unified Advertising Dashboard

Manage, measure, and maximize your effectiveness.

Manage your complete advertising program – from search to social – all in one place. Integrated analytics identify everywhere customers are, and reveal where and how to reach them. So you can easily see not only where to reach customers, but how best to spend every dollar.

Strength Through Integration

Combine UAX with SEO to drive results.

Compared to campaigns stitched together through separate vendors, the Unified Advertising Exchange creates better ad engagement and improves average monthly impact for the metrics that matter most. And its integration with your Dealer.com Website means ad campaigns combine with Dealer.com SEO to maximize your overall traffic, drive engagement, and create conversions. Data source: Dealer.com nationwide OEM study comparing average monthly results among UAX dealers vs. those using separate providers.